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Leading up to the much-anticipated Valentine's Eve premiere of the "Fifty Shades of Grey" movie, Makeup Forever will launch a capsule collection inspired by E.L. James's erotic fan fic novel.

On Tuesday night, Drew Barrymore, the nicest famous person in the world, held court to launch a new collection of fragrances as part of her Flower Beauty line. As the Hollywood scion addressed the crowd of editors, she pointed out that the trio of scents — catchily named Cherished, Radiant and Sultry — weren't at all about making a "celebrity fragrance." (Tell that to Pharrell and Jennifer Aniston.) Instead, it's about how us girls can incorporate tasty-sounding essences of cabbage rose and Tahitian vanilla into our every day lives, be it daytime or "date night."

Gucci's creative director, Frida Giannini, tapped legendary makeup artist and P&G's Global Creative Design Director, Pat McGrath, to bring the collection to life. Giannini began by raiding 90 years of Gucci archives and brought fabric samples to McGrath. They identified the colors the brand is calling the "Iconic Six": gold, black, red, ottanio (a peacock-teal blue), bronze and copper, which anchor the 200+-piece collection.